Having a high quality microphone to a lot of relevant Facebook followers is one of the most powerful marketing tools you can create for yourself. Why? Impressions, trust, and mindshare.
What happens when you buy a radio commercial? Dependent upon what channel you purchase it from, and when it airs, a certain amount of people will hear it. Those people are more than likely not paying attention, nor are they probably at their computers (meaning they’re far away from making it easy to get to your website). So what you’ve done is you’ve just spent a lot of money talking to someone one time. Keep in mind that impusle buys really only work for gum and lip gloss next to a cash register. Most every other business requires an average of seven impressions to convince someone to become a customer. The radio ad will only give you one impression, and then if you want a second impression you’ll have to pay again. The same thing is true with billboards, tv commercials, magazine ads, etc. No asset was created – just a single and expensive impression that has horrible conversion percentages.
On the other hand there is something called permission marketing. Getting Facebook followers is an example of permission marketing because when they click ‘Like’ they are giving your page permission to talk to them via their Newsfeed. When this happens, there is an exponentially higher conversion rate (amount of people that turn into paying customers). This is true for many reasons, these are some of them:
1. Once they’ve liked your page, you can talk to them everyday – which increases the amount of impressions (amount of times they see your company and think about you).
2. When you talk to them regularly you are building up trust. This is why people blog, create videos, and utilize social media so much. Those marketers are trying to build trust with their customers. In today’s world, you must build a relationship with your market. The field of dreams is over – if you simply build it, they will not come.
3. Once trust and impressions have been established, mindshare has been created. This means you own the part of their thought process when they scan for your service. So for example, McDonalds has your cheap burger mindshare, Google has your search engine mindshare, and hopefully The Greenhouse has your virtual accelerator mindshare Your goal is to own your market’s mindshare for whatever you’re selling. It could mean ‘Miami Photographer’ or ‘Portland Dentist’.
The idea is that old school marketing talks to a lot of people, but very few of them convert. On the other hand, new school marketing talks to far fewer people, but a radically higher percentage convert. So it looks something like this:
In the old school way of doing things, more people noticed the ad – but less people acted on it. In the new school way of doing things, less people noticed the ads – but more people acted on it.
Let’s break down the math a little. . .
If you were to buy $10,000 dollars worth of magazine ads in a local magazine. Let’s say this gets you 2-full page advertisements every month, for ten months months (so $500 bucks an ad).
I’m pulling the circulation from a high end magazine in The Greenhouse’s hometown for these numbers. But this is the numbers that you’re looking at:
50,000 people will see the ad once
20,000 people will see the ad twice
10,000 people will see the ad three times
2,000 people will see the ad four or more times
Let’s say that your product is able to convert a quarter of a percent for the first grouping (125 people), a half a percent for the second grouping (100 people), one percent for the third grouping (100 people), and two percent from the four grouping (40 people) = 365 total people.
Let’s pretend that you’re a restaurant and the average person that tries your food will come back a total of three times in their life. Some will come back never, some will come back way more than three times, but it averages to three visits.
Let’s say the average visit makes the restaurant $5 in profit.
So 365 people will turn into 1,095 visits, which will make a total of $5,475 in profit. Which is half as much as the cost of the magazine ads in the first place. So…you just lost money.
Let’s pretend that you spent that $10,000 on getting 2,500 relevant likes for your FB page.
Because you can talk to them regularly your conversion – over time – will be much higher than the magazine ad. It will be something closer to 20-30% of your followers. Let’s pretend it’s 20%. If that’s the case 500 people will come to your restaurant that found you on Facebook.
But because you can talk to them regularly, and remind/incentive them to come back, the average amount of times they’ll come back to your restaurant is 6 times. This means you’ll get 500 people to come, an average of 6 times each, which is a total of 3,000 visits. This results in $15,000 worth of profit, which is $5,000 more than you spent getting them.
What’s even better is you now have a social presence versus the ghost town that used to sit on your Facebook page. A large social following will give you better SEO (because Google checks social signals), more social proof (meaning others will automatically think you’re cooler because so many people follow you), and you’ll have that asset forever (as opposed to the magazine article which will fade away).
How Do We Do it?
We take the money you pay us and buy Facebook ads, directed at your target market – until you have 2,500 more followers. It won’t cost us $3,000 to get you a thousand fans, but it will be close. We take the profit between how much we charge you and how much Facebook charges us.
How Long Will It Take?
The first three weeks you’ll get very little ‘likes’. We’ll be testing copy, pictures, captions, and a number of other variables for very little money. We’ll run approximately 30 experiments at about $10 a piece. The best performing experiment or two we will then double down on and spend the rest of the budget. That will take another 2-to-3 weeks. Thus, an approximate total of six weeks.
Can’t I Do That Myself?
Yep, you can. But good luck. It’s the best ad platform in the world, and it is totally learnable. That said, we’ve been buying ads on Facebook for almost six years and have spent hundreds of thousands of dollars doing so. We’ve also consulted many of our clients through the process of doing their own ads, which has given us experience in many different cities, selling many different products/services.
There is a huge learning curve, it will take a long time, and there are a lot of places to make seemingly innocent mistakes (with large financial repercussions). The profit that we will make by doing it for you will probably be less than the money you waste learning.
Where Will My New Followers Be From?
In a large city (2,000,000 citizens-ish) we can narrow them down to roughly three zipcodes in whatever direction you want. In a smaller suburb of the larger city we can do it within a 10 mile radius, sometimes smaller. We will probably even be able to further segment them down to an age or gender. Too much filtering tends to be a bad thing, but a little of it is obviously pertinent.
I don’t Need 2,500 Likes…
Great, we have this package for 1,000 followers for $3,000. It will also be implemented faster.
Why The Price Difference?
The reason is it gets harder and harder to get relevant followers for your business the higher we go. To go from 1,000-to-2,500 followers it will take us a lot more effort and ads (which will get increasingly expensive). Thus, if you buy less ‘Likes’, it will be cheaper and easier for us – so we charge you less.
To order 1,000 local Facebook followers, the first step is to start a casual email conversation with someone from our team. So fill out the contact form below and we’ll get back to you ASAP.