The executive summary is debatably the most important single document in your entrepreneurial arsenal. You’ll use it raise money, court co-founders, and explain yourself to potential partners. It’s often defined as the 1-to-2 page document that precedes your business plan; but in all reality it’s the 1-to-2 page document that replaces your business plan. A high quality executive summary is the difference between getting that first meeting or not getting the meeting at all.

The executive summary is often considered the most important section of the business plan. – The Small Business Administration (SBA)

This is usually the first part of your plan that prospective investors will read and it must be interesting and concise. Getting the executive summary right is crucial for any business looking for investment and funding. – Houston Chronicle

First impressions do matter, and the first part of your business plan that a potential client or funder will see is your executive summary, so be sure to get it right. – SCORE

Possibly The Most Important Business Writing You’ll Ever Do! – Biz Plans Plus

Certainly the most significant part of any business plan is its executive summary. So vital is a good executive summary to a business plan that I’m tempted to wax eloquent about its literary merit. – Inc. Magazine

If the executive summary is not sharp, engaging and concise, investors … may not read the rest of the business plan. – Investopedia

Just like a good movie trailer compels you to watch the entire film, your executive summary is vital to winning and keeping the attention of prospective investors. Your executive summary is the first impression lenders, bankers and venture capitalists will get of your project. The opportunity should be clearly outlined in this document. Many times, it’s the only document investors will read. If you don’t have a compelling summary, you may have difficulty securing funding. – EHow

 Anyone looking at your business plan will first want to know what kind of business you’re starting or already have. – Entrepreneur Magazine

We could have easily found hundreds more quotes, but I think you get the point: this is an incredibly important document to the success of your business.

We’ve invested in over 100 different startups in the last three years, so we’ve seen our fair share of both amazing executive summaries, as well as embarrassingly bad ones. Here is a list of the biggest mistakes we see:

-The deal’s structure is either sloppy or absent

-The writing is piss/poor and alludes to any number of other unknown weaknesses the founder probably possesses

-The content doesn’t focus on the meat of the opportunity

-The hypotheses discussed are not realistic

-Too many rookie-red flags are shown

What Do We Mean When We Say “+ Design”?

It’s quite simple. Most executive summaries look like this:

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This is acceptable if you’re building a company in the 80’s, but isn’t acceptable in today’s world. Modern attention spans have forced entrepreneurs to re-think how they transfer information. A block of text isn’t good enough anymore. What we’re proposing is we first write and perfect your executive summary in the boring format above. Then once you’re set on the content, we’ll make it look something like this:

“Word” Style – Typically Exported As A PDF

Example 1

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Example 2

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Example 3

“Slide” Style – Typically Exported As A PDF

Example 1

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Example 2

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Example 3

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These are the steps we’ll go through to create your executive summary:

1. We’ll set up a phone call with one of our startup experts for a consultation. The goal of this phone call will be to (a) learn more about your company (b) determine the more likely ways that you’ll personally need an executive summary (c) provide our opinions as to some strategy and structure and then (d) learn more about the who/what/when/where/how of the opportunity so we can…

2. We will then write a rough draft given the information that we have, and email you a copy of it.

3. You’ll make edits and provide feedback.

4. We’ll make changes accordingly and send you the final copy. If it requires further changes we’ll be happy to do so.

5. After the content has been figured out, we will provide you with a set of proposed “templates” when it comes to the design’s vision. These aren’t cheesy PowerPoint templates. It will be well beyond that. You’ll be able to choose from multiple formats (slideshow, Word, etc.).

6. We will then combine the two elements (the design and content) into one document. We’ll then send you a copy of the rough draft and wait for your approval.

7. From there you’ll have the beautiful and final product.

To order an executive summary, the first step is to start a casual email conversation with someone from our team. So fill out the contact form below and we’ll get back to you ASAP.

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